Cookie Policy

Last Updated: [09-09-2025]

This Cookie and Tracking Technologies Policy (“Policy”) explains how Ipathy Tech Solutions, 3-29, Khajipet, Kadapa, Andhra Pradesh, India, 516203 (“Company,” “we,” “us,” or “our”), uses cookies, SDKs, pixels, tracking technologies, and equivalent mechanisms (collectively, “Cookies”) across all our digital properties, including websites, Android applications, iOS applications, APIs, and other services (collectively, the “Services”).

This Policy is designed to comply with international legal frameworks, including but not limited to:

  • European Union (EU) General Data Protection Regulation (GDPR) and the ePrivacy Directive (Cookie Directive),
  • United Kingdom Data Protection Act 2018,
  • United States California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA),
  • India’s Information Technology Act, 2000 and Digital Personal Data Protection Act (DPDP Act) 2023,
  • Children’s Online Privacy Protection Act (COPPA, U.S.),
  • and equivalent international privacy and data protection laws.

By using our Services, you consent to the use of Cookies in accordance with this Policy. Where required by law (e.g., EU/UK/California), we will obtain explicit consent before placing non-essential Cookies.

1. What Are Cookies and Equivalent Technologies?

Cookies are small data files placed on your device (computer, smartphone, tablet) that store information about your interactions with our Services. In mobile applications, equivalent tracking technologies include software development kits (SDKs), device identifiers, local storage objects, pixels, and in-app analytics tools. Together, these mechanisms help us recognize users, improve functionality, and deliver personalized services.

2. Categories of Cookies and Technologies We Use

We use multiple categories of Cookies and tracking tools, including but not limited to:

a) Strictly Necessary Cookies

  • Essential for the operation of our Services.
  • Used for authentication, security, fraud prevention, and ensuring proper function of website and mobile app features.
  • Cannot be disabled without impairing core functionality.

b) Performance and Analytics Cookies

  • Collect aggregated and anonymized information on how users interact with the Services.
  • Examples: Google Analytics, Firebase Analytics, Apple App Analytics, Mixpanel.
  • Help us monitor app crashes, measure usage patterns, and improve performance.

c) Functional Cookies

  • Enable personalized settings, such as language preference, saved sessions, themes, and remembering user choices.
  • Improve user experience across web and mobile platforms.

d) Advertising and Targeting Cookies

  • Track browsing habits and user behavior across websites, apps, and devices.
  • Enable delivery of personalized ads and affiliate marketing campaigns.
  • May involve third-party ad networks (Google Ads, Meta Ads, Amazon Affiliates, etc.).

e) Social Media Cookies

  • Enable sharing via social networks, embedding content, or signing in using third-party platforms (Google, Facebook, Apple).
  • Allow social media providers to track your interaction with our content.

f) Mobile-Specific Tracking (SDKs & Device Identifiers)

  • On iOS: Identifier for Advertisers (IDFA), Identifier for Vendors (IDFV).
  • On Android: Google Advertising ID (GAID).
  • Used for attribution, crash reporting, in-app behavior tracking, push notification analytics.

g) Local Storage & In-App Storage

  • HTML5 local storage, in-app key-value stores, or similar mechanisms.
  • Used to cache data, remember preferences, and improve performance without repeated server requests.

3. Legal Bases for Using Cookies

  • Consent: Non-essential Cookies (e.g., analytics, advertising) are only used with explicit consent under GDPR and ePrivacy Directive.
  • Legitimate Interest: Some performance and functional Cookies are processed where necessary for service optimization and security.
  • Contractual Necessity: Essential Cookies used for authentication and secure access to Services.
  • Compliance with Laws: Cookies may be used to meet legal obligations (fraud detection, tax compliance, regulatory reporting).

4. How We Use the Data Collected

The data collected through Cookies may be used for the following purposes:

  1. Authentication and Security – login sessions, fraud detection, bot prevention.
  2. Service Performance – crash analytics, page load times, network optimization.
  3. Personalization – saving settings, remembering preferences, tailoring content.
  4. Marketing and Advertising – delivering targeted ads, affiliate campaigns, measuring campaign effectiveness.
  5. Analytics and Research – monitoring usage trends, conducting A/B tests, user experience optimization.
  6. Legal and Compliance – fulfilling obligations under applicable law, responding to lawful requests.

5. Third-Party Cookies and SDKs

We may allow trusted third parties to place Cookies or SDKs through our Services, including but not limited to:

  • Google Analytics, Google Ads, Firebase
  • Meta (Facebook, Instagram) Pixel
  • Amazon Affiliates, Partner Ad Networks
  • Apple App Analytics
  • Crashlytics, Sentry, and other error-reporting tools

These third parties may collect data independently and subject to their own privacy policies. We do not control third-party cookies.

6. Data Sharing and Transfers

  • Data collected via Cookies may be transferred across jurisdictions, including countries without equivalent data protection laws.
  • Safeguards such as Standard Contractual Clauses (SCCs), Binding Corporate Rules (BCRs), or statutory approvals are applied where required.
  • In India, processing complies with the DPDP Act 2023.

7. Retention of Cookie Data

  • Session Cookies: expire when you close your browser or app.
  • Persistent Cookies: stored for up to 24 months, unless deleted earlier.
  • Mobile Identifiers: resettable at the user’s discretion (through device settings).
  • Analytics data may be retained in aggregated, anonymized form indefinitely.

8. User Rights and Controls

Depending on your jurisdiction, you may have the following rights regarding Cookies:

  • EU/EEA/UK Users: Right to consent, withdraw consent, and restrict processing under GDPR/ePrivacy.
  • California Residents: Right to opt out of “sale” or “sharing” of personal information under CCPA/CPRA.
  • Indian Users: Rights under the DPDP Act, including grievance redressal and withdrawal of consent.

You can exercise rights through:

  • Our Cookie Banner/Consent Tool (on websites).
  • Device Settings (reset advertising identifiers, revoke permissions, disable background tracking).
  • Browser Settings (block or delete cookies).

9. Managing and Disabling Cookies

You may disable cookies or tracking technologies through:

  • Browser settings (Chrome, Firefox, Safari, Edge, etc.).
  • Mobile device settings (iOS: “Limit Ad Tracking,” Android: “Opt out of Ads Personalization”).
  • Third-party tools (e.g., Network Advertising Initiative opt-out, Your Online Choices in the EU).

Note: Disabling certain Cookies may impair functionality and performance of the Services.

10. Children’s Data

Our Services are not intended for children under 13 (U.S.) or 16 (EU/UK). We do not knowingly place cookies or trackers to target children. If such data is discovered, it will be promptly deleted.

11. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or business practices. Updates will be posted with a new “Last Updated” date. Continued use of our Services constitutes acceptance of changes.

12. Contact Information

For any Cookie-related inquiries or to exercise your rights, contact:

Ipathy Tech Solutions

3-29, Khajipet, Kadapa, Andhra Pradesh, India, 516203

Email: privacy@deleteaifootprint.com